As part of Truman State University's Fall 2020 Branding Show, I decided to create a branding campaign for SwimSpot, a swimwear company that started to sell masks during the COVID-19 Pandemic. I refreshed their logo by adding a mask graphic and new colors. I created a 20-page booklet, an accordion booklet, a folded poster design, packaging and tags for masks, coasters, and a motion graphic piece. These materials centered around the campaign themes, "Make a Splash with Your Mask" and "Masks: Your Favorite Pool Accessory." I also created a campaign specifically targeting college students with the following themes:

 

• "Get Back to the Things we Love.       Mask Up."

• "Good Things Come in Pairs.               Wear a Mask."

 

This campaign featured two spot colors to make printing more affordable. Both campaigns have similar colors and logos, but feature unique designs. Click on the images to the left to view them larger.

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Project Specs:

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Adobe Acrobat

• Adobe After Effects

• Adobe Media Encoder

• Prepress Production

• Offset Lithography Preparation

• Color Duplex Printing

• Magazine Binding