Delta Sigma Pi (DSP), a professional business fraternity, recruits new members each semester. I have created recruitment marketing materials centered around a particular theme each semester of my college career. Three of these campaigns are highlighted below.

 

Spring 2020's theme was "Beyond Business." I developed this theme as Senior Vice President to convey several important characteristics of DSP. First, DSP is more than just a business organization. Members have interests outside of business, and this diversity keeps the chapter strong. Second, the theme addresses DSP's pillar of brotherhood and the time spent creating strong bonds and friendships outside of academia. Third, the theme signifies the bright future that can be achieved through membership in DSP.  Because of the connections and networking opportunities provided through DSP, members are able to achieve their “beyond” after college doing something they are passionate about.

 

Fall 2020's theme was, "Side by side or miles apart, we'll always be Deltasigs at heart." This virtual recruitment took place during the COVID-19 Pandemic, and the theme portrayed how members of DSP stayed connected during the time apart. Because of the virtual nature of the event, content was created to fit in the digital environment. As Vice President of Marketing for DSP, I focused heavily on our social media presence and spreading the word around campus. The colors used in this design reflect both Truman's and DSP's colors.

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Spring 2021's theme was, "Life takes you unexpected places. Delta Sigma Pi brings you home." This virtual recruitment was also during the COVID-19 Pandemic, and the theme reflected the unexpected circumstances and how DSP is a student's home on campus. The colors used in the design are bright and vibrant to catch the attention of students and portray the uplifting message. I also created an infographic entitled, "Why DSP." This listed ten reasons why students should choose to join DSP.

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These designs were used in posters, flyers, Facebook profile filters, stickers, painted banners, social media posts, a recruitment video, and more. Check out @dsptruman on Instagram and Facebook for more social media post examples!

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Project Specs:

• Adobe Illustrator

• Adobe Photoshop

• Adobe After Effects

• Adobe Media Encoder

• Adobe Acrobat

• iMovie

• Prepress Production

• Sticker Mule Stickers

• Custom Ink T-Shirts

• Hand-Painted Banner