ROSIE'S NORTHTOWN CAFE

As part of my graphic design capstone experience at Truman State University, I rebranded Rosie’s Northtown Cafe, a favorite spot in Kirksville for French toast, hot beef, pie, and so many more homemade dishes and treats. I chose to feature these foods in illustrated form, utilizing classic diner colors and patterning. I practiced tactile lettering in my rebranding campaign, using fun materials like rose petals, syrup, and even an actual pie to form the logo. I also designed a new menu and a pie box design for all their delicious pies. “Everyone is family at Rosie’s” couldn’t be truer with the branding materials I created for this wonderful restaurant. This project included preliminary client meetings, over 100 hours of work, production meetings to provide insight from classmates, and a final display at the Sue Ross Arts Center in Kirksville (where the entire community could participate). Scroll down to see sketches and my process for creating the logo and slogan.

Project Specs:

• Adobe Illustrator

• Adobe Photoshop

• Adobe InDesign

• Adobe Acrobat

• Multimedia Tactile Lettering

• Photography

• Prepress Production

• Final Print Production

• Large Format Printing

• Booth Display